Welcome to Star.
Our mission is to transform your trade show and event ideas into dynamic exhibit environments, with a vision to always exceed customer expectations with a team of creative professionals.
Who We Are
Star is a comprehensive event solutions provider. Our creative event solutions are used for trade shows, conferences, and other events and environments. We service customers worldwide.
What We Do.
Star designs and produces the exhibit and event structures, along with custom event graphics and other event visuals. In addition, we offer a full suite of strategic, tactical, and creative event support services.
Our Methodology
At Star, we follow a proven methodology with every project and every service deliverable that we provide to our customers. It’s a fine-tuned and highly-effective approach that helps us achieve our mission and vision—and, of course, ensures that we successfully surpass client expectations.


Discovery
This is where our process begins. We conduct an in-depth review with you to understand all your event needs and goals—including strategic marketing goals, functional and aesthetic design requirements, and an overall budget.

Design
After confirming your event goals, objectives, and criteria, we develop and design a concept that meets or exceeds those objectives. We collaborate and engage with you on the design and event solution, to ensure that the exhibit is successful.

Execute
Once we’ve developed an event design that achieves your objectives, we execute and deliver on that vision. Our collaborative engagement occurs from production to on-site implementation.

Evaluate
After your event, we follow up with you to ensure that all your objectives were achieved to your satisfaction. Obtaining this valuable feedback from you is crucial for continued success with future projects.
Our Work
Star has been providing engaging dynamic exhibits, environments, and events for our clients for over 50 years.
PROJECT SPOTLIGHT
Nant
Nant—a leader in the biomedical industry—partners with Star to showcase at the American Society of Clinical Oncology (ASCO) trade show.
PROJECT SPOTLIGHT
Box
Box—a leading provider of cloud based technology solutions—holds their annual conference—BoxWorks, for its partners and customers. This multi-day event features inspirational speakers, workshops, networking with peers and industry leaders.
OTHER PROJECTS
Services & Support
Whether you’re in need of portable solutions or customized exhibits, Star has the capabilities to achieve your vision.
At Star, we pride ourselves on our effective, multi-tiered approach to every aspect of your event—from start to finish. Star provides a full suite of creative, design, and marketing communication services for its clients that—combined with our acclaimed exhibit and graphics services—ensures a harmonious, one-stop event solution partner.
EXHIBIT SERVICES
- Exhibit Design
- Exhibit Fabrication
- Logistics & Trade Show Coordination
- Transportation
- Installation & Dismantle
- On-site Supervision
- Warehousing
GRAPHICS SERVICES
- CNC Router
- Eco-Friendly Solutions
- Finishing
- Large & Grand Format Printing
- Lamination & Mounting
- Metal Fabrication
- Substrates
EVENT SERVICES
- Creative Services (3D, Graphic Design, Interactive & Experiential Design)
- Event Planning
- Coordination & Logistics
- Exhibit & Event Consultants
- Marketing Support (Strategic & Tactical)
- Promotional Products & Apparel
- Production & Project Management
STAR MARKETING & CREATIVE
Full-Service Agency Services
Make Star your full-service agency for your marketing and creative needs! Star offers a wide range of marketing and creative services, including marketing communications, graphic design, and other agency services, including:

Creative Services
Star provides innovative, high-impact art and design services for every medium or platform imaginable.
- Exhibit/Event Design
- Creative Direction/Concepting
- Art Direction & Graphic Design
- Print, Web Sites, Social Media
- Visual Branding & Logo Development

Media
As a full-service agency, the Star team can create dynamic visuals that highlight your brand and its capabilities.
- Renderings
- Storyboarding, Visualization
- Video and Motion Graphics
- Copywriting
- Public Relations & Promotions

Management
Star can manage every aspect of your projects—from planning, final on-site execution, and everything in between.
- Creative Project Management
- Presentation Development
- Construction, Delivery
- Implementation
- Vendor Management & Logistics

Event Branding & Graphic Design
Star’s team of marketing and creative professionals can provide development and design of the overall event branding, including event campaign development, branding guidelines, and digital signage.

Sponsorship Graphic Support
Utilize Star creative services to provide graphic design support for sponsor pod and other sponsor package graphic elements. This is especially useful for sponsors who are lacking their own internal creative support

Promos, Merchandise & Apparel
Star’s marketing services can fulfill on all your advertising specialty needs, providing a wide variety of promotional products and apparel that can be used as giveaways at your next trade show, conference, or event.
Your Customer Management Team

MANAGEMENT & DIRECTION
Larry Holtz (Owner/Partner)
With a background in Industrial Design and over forty years in the exhibit industry, Larry manages our team of consultants and their customer relationships.

MARKETING SERVICES
Ray Cruz (Owner/Partner)
Ray has over twenty five years experience in sales and marketing, and oversees delivery of Star’s value added client marketing and creative services.

PROJECT MANAGEMENT
Seth Nicholson
With over fifteen years in project management at Star, Seth works with our customers and the various departments at Star at key stages of the event project.

LOGISTICS & COORDINATION
Caroline Andersen
With over fifteen years experience in sales and project coordination, Caroline helps to ensure the timely execution and fulfillment of key project services.

GRAPHICS MANAGEMENT
Thom King
Thom manages our full-service custom graphic production services. He has valuable experience in graphics production technologies vital to your project.

ACCOUNTING & FINANCING
Michelle Andersen
Michelle has been managing the customer finance services for over twenty five years, and is available to assist with any project billing and financing questions.
International Services
International Trade Show and Event Programs
When your events involve locations outside the U.S., rest assured that Star is there to service that need. Through our strategic partnership with Display International—our global exhibit partner—you have the ability to host or participate in events throughout the world, while designing, planning, and managing your international project here with Star in the U.S. This partnership ensures design integrity and program consistency across all your projects—domestic and international.


AVAILABLE INTERNATIONAL SERVICES
- Design
- Exhibit Production
- Graphics Fabrication
- Field Services
-
Onsite Field Supervision
- Storage
-
Transportation
-
Audio/Visual Service
- Event Planning
- Project Management
- Marketing and Creative
- Promotional Products
Star Customer Workspace Portals
Through Star’s work and project management platform Podio, Star provides clients with a direct, online portal to access key information about their account and projects, and engage with their Star team members.

We play well with popular work management tools.






Our Rates & Fees
Fixed Fees
Fixed fees are predetermined set costs for a product or service that we provide at Star. Examples of fixed fees at Star include build costs and coordination fees. When we refer to the term “build” in this section, it refers to any tangible physical deliverable that we manufacture or provide as part of your project. This includes exhibit components, printed graphics, and any other manufactured, assembled, or purchased items that are part of your project.
Our build proposals are always based on fixed fees. These fees are established per project based on the proposed design, and takes into account our estimate of time and/or cost of materials to provide the final tangle product(s) for your project. Coordination Fees are other fixed or set fees.
Hourly Rates
Another way Star provides its services is by an hourly rate. These are typically for service based project deliverables—not part of the original build—that are utilized to complete or execute your project. Examples include onsite services such as labor for installation and dismantle, and additional ancillary services such as event planning, creative services, or additional carpentry services.
Fixed Fee vs. Hourly Rate Service Estimates
Services provided on an hourly rate are reconciled at the close of the show, and justified through final invoices and time accounting. The benefit to the customer is that they pay exactly based off of incurred and logged time, but those actual costs incurred aren’t realized until some time after a project.
Fixed Fee Proposals—which typically cover our build portion of a project—can also include services as part of that fixed fee, if desired. The benefit to the customer in a fixed fee proposal, is that the fee is predetermined and set ahead of time. The customer can plan on a set project price based on any of the products or services provided as part of the fixed fee proposal. But please note that not all services can always be provided as a fixed fee.
For more information on our services and costs, see our attached general rates sheet. Or for a detailed design and cost proposal for your project—please contact your Star representative.
The Star Advantage
Over 50 Years of Experience
We apply over fifty years of valuable experience to every project–experience that comes from a passion for what we do, our problem solving design approach, and our consistent execution of quality driven services.
Green Alternatives
Star utilizes sustainable materials whenever possible in an effort to minimize our client carbon footprint.
Volume Discounts
Star offers volume discounts for all premium clients and “Gold” level strategic partners.
Comprehensive Services
Our wide selection of services streamlines and minimizes your coordination efforts. Working with us means the convenience of having all the necessary services at your disposal to create a successful trade show or marketing event.
Trade-In & Trade Up
Star offers its clients a “Trade-In” option when seeking out alternatives to reduce costs.
0% Percent Financing
Exhibit clients benefit greatly by engaging in our “0” percent financing and costumized payment plans.
Free Design Services
Star provides all our customers FREE design consultation.
Smart Solutions for Any Budget
Star has some of the most aggressive pricing and flexible financing in the industry. We’re confident that we can provide our customers with creative solutions to meet any budget scenario, and welcome opportunities to match competitive solutions.
References, Links and More
Company Website
Introductory Video
Star On Social Media
Applicant References
BOX, Inc.
900 Jefferson
Redwood City, CA 94063
Rachel Rhodes
Group Manager, Event Marketing
408-210-1026 Mobile
[email protected]
First Alert
3901 Liberty Street
Aurora, IL 60504
Tarsila Wey
630-499-3249 Work
[email protected]
DeLonghi America, Inc.
2 Park Way, Suite 3A
Upper Saddle River, NJ 07458
Stephanie D’Introno
Communications Manager
201-518-2283 Work
[email protected]
Trividia Health
2400 N.W. 55th Court
Fort Lauderdale, FL 33309
Annmarie Ramos
800-342-7226 ext. 3190
[email protected]
Links
Comments or Questions?
For any questions regarding this presentation site, or Star’s products and services, please contact:

Larry Holtz
Owner/Partner
[email protected]
714-720-2317
Star Incorporated
38W636 US Highway 20
Elgin, IL 60124-8119