Dynamic Exhibits for Trade Shows & Conferences


Star is a comprehensive producer of trade show exhibits and events.

Our mission is to transform ideas into dynamic events & environments, with a vision to always exceed customer expectations with a team of creative professionals. We’re focused on three distinct product categories—exhibits, graphics, and events.


Who We Are

Star is a comprehensive event solutions provider. Our creative event solutions are used for trade shows, conferences, and other events and environments. We service customers worldwide.

What We Do

Star designs and produces the exhibit and event structures, along with custom event graphics and other event visuals. In addition, we offer a full suite of strategic, tactical, and creative event support services.

Our Methodology

At Star, we follow a proven methodology with every project and every service deliverable that we provide to our customers. It’s a fine-tuned and highly-effective approach that helps us achieve our mission and vision—and, of course, ensures that we successfully surpass client expectations.


This is where our process begins. We conduct an in-depth review with you to understand all your event needs and goals—including strategic marketing goals, functional and aesthetic design requirements, and an overall budget.


After confirming your event goals, objectives, and criteria, we develop and design a concept that meets or exceeds those objectives. We collaborate and engage with you on the design and event solution, to ensure that the exhibit is successful.


Once we’ve developed an event design that achieves your marketing and design objectives, we start to execute and deliver on the vision. Our collaborative engagement with you continues at every step of this process—from production to the actual on-site implementation.


After your event, we follow up with you to ensure that all your objectives were achieved to your satisfaction. Obtaining this valuable feedback from you is crucial for continued success with future projects.

Our Work

Trade Show Exhibit Examples

Star has been providing engaging dynamic exhibits, environments, and events for our clients for over 50 years. Please see our attached examples, and our full online portfolio at www.starincorporated.com/portfolio.

First Alert OneLink






Services & Support

Whether you’re in need of portable solutions or customized exhibits, Star has the capabilities to achieve your vision.

At Star, we pride ourselves on our effective, multi-tiered approach to every aspect of your event—from start to finish. Star provides a full suite of creative, design, and marketing communication services for its clients that—combined with our acclaimed exhibit and graphics services—ensures a harmonious, one-stop event solution partner.


  • Exhibit Design
  • Exhibit Fabrication
  • Logistics & Trade Show Coordination
  • Transportation
  • Installation & Dismantle
  • On-site Supervision
  • Warehousing


  • CNC Router
  • Eco-Friendly Solutions
  • Finishing
  • Large & Grand Format Printing
  • Lamination & Mounting
  • Metal Fabrication
  • Substrates


  • Creative Services (3D, Graphic Design, Interactive & Experiential Design)
  • Event Planning
  • Coordination & Logistics
  • Exhibit & Event Consultants
  • Marketing Support (Strategic & Tactical)
  • Promotional Products & Apparel
  • Production & Project Management


Full-Service Agency Services

Make Star your full-service agency for your marketing and creative needs! Star offers a wide range of marketing and creative services, including marketing communications, graphic design, and other agency services, including:

Creative Services

Star provides innovative, high-impact art and design services for every medium or platform imaginable.

  • Exhibit/Event Design (of course!)
  • Creative Direction / Concepting
  • Art Direction & Graphic (Production) Design
  • Print Collateral / Web Sites / Social Media Design
  • Visual Branding & Logo Development


As a full-service agency, the Star team can create dynamic visuals that highlight your brand and its capabilities.

  • Renderings, Storyboarding, Visualization
  • Video and Motion Graphics
  • Copywriting
  • Public Relations & Promotions


Whether big or small, Star can manage every aspect of your projects—from the planning phase all the way to final on-site execution—and everything in between.

  • Creative Project Management
  • Presentation Development
  • Construction, Delivery, and Implementation
  • Vendor Management & Logistics

Whole Event Branding & Graphic Design

Star’s team of marketing and creative professionals can provide development and design of the overall event branding which includes everything from event campaign development/collaboration, establishing across-the-board graphic standards, and even digital signage development.

Sponsorship Graphic Support

Utilize Star creative services to provide graphic design support for sponsor pod and other sponsor package graphic elements. This is especially useful for sponsors who are lacking their own internal creative support

Specialty Advertising (Promos & Apparel)

Star’s marketing services can provide a wide variety of advertising specialty needs for you or your partners/sponsors. Take advantage of this valuable service for general promotional products and apparel, or as giveaways at your trade show exhibit or event.

Our Account Management Team


Larry Holtz (Owner/Partner)
Larry has a BFA in Industrial Design and has worked in the exhibit industry for over 40 years. He currently manages our design team and staff of exhibit and event consultants. With his extensive knowledge in the industry, Larry will be the main contact for your account.


    Ray Cruz
    Ray has over 20 years experience in sales, marketing, and event planning. He oversees Star’s marketing efforts, and manages our client marketing programs and creative services.


      Dave Wallin
      Dave has been with Star for 30 years and has the responsibility of handling the communications between the client and manufacturing. His priorities involve the timeline for your project.


        Melody Holtz
        Melody is the V.P. of Logistics and Tradeshow Coordination Services. She has been with Star for over 30 years. Her responsibility is to maintain timelines in the field and work with event planning and marketing services.


          Bryan Fairbanks
          Bryan has been with Star for over 20 years and in the industry for many more. He will manage your marketing messages and provide you with the needed support.


            Michelle Andersen
            Michelle has been managing the accounting department for over 25 years. She would be available for all questions regarding billing.

              International Services

              International Trade Show and Event Programs

              When your events involve locations outside the U.S., rest assured that Star is there to service that need. Through our strategic partnership with Display International—our global exhibit partner—you have the ability to host or participate in events throughout the world, while designing, planning, and managing your international project here with Star in the U.S. This partnership ensures design integrity and program consistency across all your projects—domestic and international.


              • Design
              • Exhibit Production
              • Graphics Fabrication
              • Field Services

              • Onsite Field Supervision

              • Storage
              • Transportation

              • Audio/Visual Service

              •  Event Planning
              • Project Management
              • Marketing and Creative
              • Promotional Products

              Star Customer Portal

              Star Online Customer Workspace Portals

              Through Star’s work and project management platform—Podio, Star provides clients with a direct, online portal to access key information about their account and projects, and engage with their Star team members.

              Compatible Workflow Platforms

              Our Rates & Fees

              The costs for Star products and services

              At Star, the costs for our products and services are provided in one of two formats—fixed fees or by an hourly rate. This section is meant to explain the differences between the two, and the options you have as a Star customer.

              Fixed Fees

              Fixed fees are predetermined set costs for a product or service that we provide at Star. Examples of fixed fees at Star include build costs and coordination fees. When we refer to the term “build” in this section, it refers to any tangible physical deliverable that we manufacture or provide as part of your project. This includes exhibit components, printed graphics, and any other manufactured, assembled, or purchased items that are part of your project.

              Our build proposals are always based on fixed fees. These fees are established per project based on the proposed design, and takes into account our estimate of time and/or cost of materials to provide the final tangle product(s) for your project. Coordination Fees are other fixed or set fees.

              Hourly Rates

              Another way Star provides its services is by an hourly rate. These are typically for service based project deliverables—not part of the original build—that are utilized to complete or execute your project. Examples include onsite services such as labor for installation and dismantle, and additional ancillary services such as event planning, creative services, or additional carpentry services.

              Fixed Fee Proposals vs. Hourly Rate Service Estimates

              Services provided on an hourly rate are reconciled at the close of the show, and justified through final invoices and time accounting. The benefit to the customer is that they pay exactly based off of incurred and logged time, but those actual costs incurred aren’t realized until some time after a project.

              Fixed Fee Proposals—which typically cover our build portion of a project—can also include services as part of that fixed fee, if desired. The benefit to the customer in a fixed fee proposal, is that the fee is predetermined and set ahead of time. The customer can plan on a set project price based on any of the products or services provided as part of the fixed fee proposal. But please note that not all services can always be provided as a fixed fee.

              For more information on our services and costs, see our attached general rates sheet. Or for a detailed design and cost proposal for your project—please contact your Star representative.

              The Star Advantage

              Why our clients choose Star

              Over 50 Years of Experience

              We apply over fifty years of valuable experience to every project–experience that comes from a passion for what we do, our problem solving design approach, and our consistent execution of quality driven services.

              Green Alternatives

              Star utilizes sustainable materials whenever possible in an effort to minimize our client carbon footprint.

              Volume Discounts

              Star offers volume discounts for all premium clients and “Gold” level strategic partners.

              Comprehensive Services

              Our wide selection of services streamlines and minimizes your coordination efforts. Working with us means the convenience of having all the necessary services at your disposal to create a successful trade show or marketing event.

              Trade-In & Trade Up

              Star offers its clients a “Trade-In” option when seeking out alternatives to reduce costs.

              0% Percent Financing

              Exhibit clients benefit greatly by engaging in our “0” percent financing and costumized payment plans.

              Free Design Services

              Star provides all our customers FREE design consultation.

              Smart Solutions for Any Budget

              Star has some of the most aggressive  pricing and flexible financing in the industry. We’re confident that we can provide our customers with creative solutions to meet any budget scenario, and welcome opportunities to match competitive solutions.

              Company Website

              Introductory Video

              Star On Social Media

              Applicant References

              BOX, Inc.
              4440 El Camino Real
              Los Altos, CA 94022

              Kathleen Castaillac
              Director, Global Events
              650-433-3797 Work
              650-722-6793 Cell

              Nipro Diagnostics
              2400 N.W. 55th Court
              Fort Lauderdale, FL 33309

              Annmarie Ramos
              954-677-9201 Work
              954-5608905 Cell

              DeLonghi America, Inc.
              2 Park Way, Suite 3A
              Upper Saddle River, NJ 07458

              Karen Anslinger
              Public Relations Manager
              201-518-2280 Work
              732-857-6100 Cell

              True Manufacturing
              2001 East Terra Lane
              O’Fallon, MO 63366

              Andrew Shead
              636-240-2400 Work


              Comments or Questions?

              For any questions regarding this presentation site, or Star’s products and services, please contact:

              Larry Holtz

              714-720-2317 Mobile
              847-695-1108 Fax

              Star Incorporated
              38W636 US Highway 20
              Elgin, IL 60124-8119